Abstract The objective of this short paper was to provide some advice on how to write a geoscience paper of international standard and to warn against some common pitfalls. It is focused on how to structure a paper and stresses the importance of building its contents around a well-defined problem. Furthermore, the importance of moving away from outdated and counterproductive ways of describing and interpreting deformation is emphasized. In particular, describing structures and tectonic evolution in a poorly founded scheme of multiple deformation phases and making stress interpretations from structurally complex and heterogeneous rocks where rotations and stress perturbations are difficult or impossible to account for are strongly discouraged. Instead, I encourage the use of modern structural geology and tectonics ideas that, among other things, allow for composite and overprinting structures to form progressively and diachronously with a wide variation in style and orientation during a single deformation history. Also, more emphasis should be put on strain and kinematics, toning down the use of stress. After all, stress is only observed through strain and kinematics; going from one to the other is not straightforward in general, and particularly difficult in ductilely deformed rocks.